Seventh Generation Product Line of Eco-Friendly Cleaners and More
Seventh Generation, as a company in total, appears to be pretty eco-friendly and sensitive to the needs of an ever-compromised planet. In their company mission statement, they advise that they’ve “…pushed to have a real impact on our competitors, suppliers, communities, and government. Products may be the vehicle, but far-reaching, genuine change is the mission.” Sounds pretty smart — affect change not just in how you get consumers to think about making a shift to more environmentally sensitive products, but also in the entire supply chain involved with those products, as well as government and businesses beyond.
Global Imperatives of the Company Behind Seventh Generation Eco-Friendly Products
In addition to the now rote mantra “reduce, reuse, recycle,” the company behind Seventh Generation wishes to now add “Restore.” What does this mean? Seventh Generation announces that they “are working to ensure that our products have a circular lifecycle, meaning natural resources are being used and renewed at a rate that is always below their rate of depletion.” As with any store-bought products, the packaging most definitely needs to be taken into better consideration.
Often, we’re talking about toxic dyes, paper that can’t be organically broken down in a compost pile, or plastic. And further, the use of power and fuel to create and transport these products to market all factor in to what often becomes a neutral mark in terms of a product’s environmental benefits. Seventh Generation appears to be attacking these problems head-on.
Seventh Generation, Inspiring Conscious Consumption
The focus of this company, written in bold right there on its mission statement, is to inspire thoughtful consideration of each purchase.” Combating ignorance and raising awareness is not an easy thing. And Seventh Generation wants to see their consumers increase their eco-consciousness “…from the immediate impact of the products you buy (Is it safe? Is it gentle on the earth? Does it work?), to the broader impact throughout their lifecycle.” Once again, thinking about the product from their creation, packaging, trip to market to their disposal.
And Seventh Generation’s promise doesn’t end their, however gigantic their goals might already appear to be. They also want the sprawl of their company’s representatives to “create a just and equitable world.” Seventh Generation has committed themselves “to making sure that everyone our company interacts with—from the farmers who grow our lavender to the customers who use our products—are treated fairly and with respect.” Perhaps this is the intangible element of reducing one’s carbon footprint. Read more about Seventh Generation Eco-Friendly Products here.
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